So says Joseph Farah in a stimulating article. Consider these two paragraphs:
. . . Conservatism is also hopelessly inadequate as an agenda because of its near total reliance on "politics" as the battle ground. The real battle for the hearts and minds of the people doesn't take place in election cycles. It takes place every day when they watch television, when they read their newspapers, when they go to church, when they go the movies, when they send their children to school, when they listen to music, when they go to college.
Those are all battlegrounds where core values are shaped. Those cultural institutions are almost totally out of the control of conservatives. They will not be won back because of any election victories. At the same time, election victories become tougher and tougher for conservatives because of the power their adversaries have over the culture. (See here for more)