Byron York of National Review Online recently asked Alex Castellanos, the widely-acknowledged master of the genre, what ad McCain needs to produce. (He's not taking part in this presidential campaign). His answer:
When this country and this economy are so near the precipice, do we really want to be driving a car with two accelerators and no brake? A Democratic Congress and a Democratic president like Barack Obama? A complete, unrestricted blank check for inexperienced radical leadership in Washington?
In short, let voters suffer buyer's remorse now, before the purchase.