This is terrific!
Jim Daly, head of Focus on the Family, commented:
"Even the Mayo Clinic's website, in an article taking prospective parents through the weekly development of their child, uses ‘baby’ to describe that child 37 times, from the moment of fertilization. Our country's most heralded medical institution knows it's a baby. We want more Americans to realize that truth, too," Daly said.
"We're hoping to reach people who will be struck by the truth the spot depicts that it is, indeed, a baby," Daly said, per an email sent to Fox News Digital. "We're always looking for compelling ways, even unexpected ways, to get the country talking about life. And with the one-year anniversary of the Supreme Court's Dobbs being June 24, this was the perfect moment to add this important perspective to the national conversation."
He argued that culture has gotten "too comfortable" using "antiseptic scientific terms" to "dehumanize a child in the womb."
"We wanted to challenge that by plainly and simply showing – in situations we're all familiar with – that it's a baby. And to call it anything else just doesn't make sense."